For the third time London was the central of international fashion journey under the International Fashion Showcase 2014, organised by the British Council and British Fashion Council.
From 13 – 23 February, almost 30 foreign embassies and cultural institutes based in London were exhibition venues for more than 120 designers from around the world, which makes it the biggest exhibition to date. The central venue was in 180 the Strand in London housing 16 countries from four continents.
The exhibitions were a great opportunity not only see works of emerging talents and design graduates, but also traditional craftsmanship and visual culture of the country from where designer emerged. With special attention to form and details on designs, International Fashion Showcase is an intelligent mix of diplomacy and fashion: getting to know the individuality of each country through culture and design.
Since established in 2012, the International Fashion Showcase offers a platform for designers across the world to present their work during London Fashion Week. To date it has exhibited the work of more than 200 designers from over 40 countries.