A two-day Vogue Festival, in the Queen Elizabeth Hall, at the Southbank Centre in London was a great opportunity for all Londoners to hear some of the best speakers in the fashion industry in the UK. Additionally, they could get some much needed tips in all sections: from getting a job in fashion, to getting insight into life of a model.
The first day, March 29, included talks from wonderful Alexa Chung and Lucinda Chambers about the importance of personal style. Later in the afternoon, Londoners had the chance to hear a shoe legend Manolo Blahnik and womenswear genius Tory Burch who gave insight into their careers. The icing on the cake of the first day was the King of Glamour – Valentino Garavani, who spoke to fabulous Alexandra Shulman, editor of British Vogue.
The second day, March 30, started with some fresh talks from leading models in the world: Karlie Kloss, always wonderful Jourdan Dunn and Rosie Huntington-Whiteley. Later on, Lily Allen spoke about the taste and its importance. The afternoon gathered some of the members of fashion masterclass in the UK – editors and creative directors, who gave some advices to future journalists and designers in fashion in the panel “Want to work in fashion?”: phenomenal Alexandra Shulman, editor of British Vogue, Lisa Armstrong, fashion editor of the Daily Telegraph, and Sarah Burton, creative director at Alexander McQueen, one of the most famous fashion labels in the world.
After she spoke about her beginnings in fitness journalism, Elle and Vogue, Lisa Armstrong said that she seeks “journalists and good writers”, when hiring. On the other hand, Alexandra Shulman emphasised that she is “incredibly instinctual about people I hire”. She underlined that people who come to talk to her about potential work “don’t have to be neat and expensively
dressed”. If you have a strong handshake and you chat easily, editor of British Vogue would be interested. “I like them to ask a question, to show engagement into conversation.” Creative director at Alexander McQueen, Sarah Burton said that research is the best beginning of making a collection, while underlining to stick to what you want out of a collection. “Even if people don’t like it, as long as you have done your best.” The icing of the cake of the second day of the Festival was a supermodel and fashion icon – Naomi Campbell, who spoke about her career and life as a model.
In between the talks, fashionistas at the Festival had the opportunity to get their hands on some Vogue Festival memorabilia in the Vogue shop, drink some healthy fresh juices at the Harrods juice bar, have a Kerastase hair-makeover, watch some short Vogue films, shot by Vogue photographers and see what’s trendy this season. Young designers received some special personal advices about their works from Vogue editors, and on the other side of the Hall fashionistas were able to share their opinions on the Vogue pin-board.
Photos are the courtesy of the author.